At Cannes Lions Festival of Creativity 2018 we are exploring how greater experiences close the gap between people and brands through a series of demos, workshops, panels and talks. Join us from June 18th to watch and read our content from Cannes.
Some of the key themes we'll be debating across the week:
How do you open up your brand just enough?
How can brands be transparent and win consumers' trust?
How can brands be authentic in the new world?
When it comes to personalised experiences, just because you can do something does it means you should?
What are the tensions between giving consumers hyper-relevant experiences yet respecting their data and privacy?
When it comes to managing a brand 24/7 - 365, how can you automate without losing the personal touch?
What is the role of AI in delivering this automation?
When it comes to helping reach new consumers, when's right for bricks, clicks or both?
How do you provide the convenience and service that consumers are used to online; offline, in-store and at home?
When it comes to keeping your business hyper-relevant, how do you transform across the entire customer journey?
What are the different ways in which a company should pivot in order to continuously reinvent itself?
Watch what's amazed us in Cannes and learn from our leaders on future trends.
BLOCKCHAIN: FROM TOUCHPOINT TO TRUSTPOINT
How can organizations use blockchain to deliver transparency and prepare for the inevitable shift from ‘touch points’ for their economic growth.
Artificial Intelligence has the potential to transform society for the better and its our responsibility – as designers, brands, and users – to ensure we create a fairer, happier and healthier world.
RETHINKING DEMOCRACY: WHEN DESIGN MEETS POLITICS
Democracy’s in crisis. All around the world, we’re using electoral systems that are no longer fit for purpose. Map the gaps that lie behind current voting systems.
AI WILL KILL CREATIVE.
AI WILL SAVE CREATIVE
The advent of Artificial Intelligence has many creative people questioning the future of their profession. Will what they have spent years mastering be effortlessly taken over by machines in the near future?
WHO WILL BE YOUR
Creativity is no longer monopolized by advertising agency creative teams. The most powerful global companies are realize that creativity is the key to driving business results and want to have a hand at disrupting the very nature of the creative process.
We have 7 creative and subject specialists who have been
selected to be Jury members at Cannes 2018: