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Marketing Capabilities Strategy Senior Analyst

Heredia Job No. r00183943 Full-time

Job Description

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

The Capabilities Strategy Manager is a key member of the Marketing Capabilities team within the Marketing Capabilities & Agency Services team which is part of the broader Marketing + Communications (M+C) Intelligent Services group.  Within M+C, this role ensures that our marketing teams are operating at world class levels and consistently innovating and improving to remain best-in-industry.

As the Capabilities Strategy Manager, you will:

  • Lead, evaluate, and initiate improvements and enhancements across the M+C ecosystem to streamline and take the guess work out of how programs and campaigns are designed and delivered

  • Support and assist the Marketing Capabilities Lead to influence innovation and operationalize marketing tools and solutions for scale

  • Partner with cross M+C stakeholders and teams on strategies for integration of systems and solutions to deliver efficiency and effectiveness and evangelize the importance of interoperability

  • Understand business requirements to guide conceptualizing and creating technology requirements and workflows

  • Collaborate with M+C and non-M+C teams to identify and define customer needs, understand solution context, and support initiatives developing M+C capabilities’ vision, roadmap, and features required to meet these needs

Role Specific Expectations

  • Develop and maintain trusted internal M+C stakeholder relationships across M+C, CIO, Campaign Management, Marketing Operations, Accenture Song, and other cross-Accenture and cross-M+C teams

  • Understand the overall business objectives and propose innovative solutions aligned to those objectives

  • Collaborate with stakeholders and other teams to verify and build business requirements which inform technical requirements and roadmap

  • Think and act tactically

  • Precision and comfort in working in a fast-paced environment and managing multiple initiatives or workstreams across teams while consistently meeting deadlines and motivating others to do the same

  • Create and oversee solution business requirements to ensure project objectives are met per stakeholder expectations

  • Create and review documentation and deliverables, such as project charters, requirements, personas, process flows, etc. for priority initiatives

  • Deliver agile planning for optimal team and project organization, workload and resourcing balance and scalability

  • Manage requirements gathering, timelines and deliverables and advise on areas of risk, raise issues early and provide work-in-progress status

  • Turn end-user requests and tool enhancements into requirements

  • Listen, develop, and support requirements and plans to ensure project objectives are met per stakeholder expectations

  • Prioritize, present to the technical team, monitor development progress, test, and review deployed stories

  • Ensure capabilities and processes meet procurement, data privacy, legal, etc. requirements and standards

  • Collaborate with data & analytics and other digital capability solution integrations for efficient reporting and data transparency

  • Demonstrate patience with pushback and development setbacks

  • Accomplish and respect the mutually agreed-upon goals of the team

  • Exhibit patience with pushback and development setbacks

  • Lead by example, earn and give respect, be authentic, provide transparency, exhibit empathy, compassion and support your team


Role Specific Skills

  • Minimum 1-2 years combined experience in marketing, marketing ops, marketing execution and/or marketing capabilities

  • Expertise and understanding of MarTech platforms, Adobe is a plus

  • Expertise with process flows and workflow design

  • Critical thinking and the ability to bring order to unstructured problems

  • Expert skills in written and oral communication in English, storytelling, presentation, influencing, problem solving and the ability to communicate between technical and non-technical audiences

  • Strong organization, detail-oriented and process-driven focused to create agile, repeatable, and scalable frameworks to deliver results

  • Strong understanding of Agile development methodology

  • Strong listening skills with ability to understand leadership priorities and requirements

  • Strong Microsoft Suite knowledge and ability, especially Excel, Word, PPT. Experience with workflow and production tools a (Workfront,, etc.)

  • Experience in working in a fast-paced environment while consistently meeting deadlines and motivating others to do the same

  • Experience in cross-channel marketing

  • Aptitude for effective collaboration in a cross functional work environment; experiences working with global teams across time zones

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