Capabilities Strategy & Eloqua
Job Description
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Within Operations, we are growing our Digital Inside Sales (DIS) team. Our transformational approach to sales brings clients the right combination of expert technical sellers and innovative technology, powered by data and insights Our 710,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com
The Capabilities Strategy & Eloqua manager is a member of the Client-Facing Capabilities Enablement team within the Marketing + Communications (M+C) Intelligent Services group. Within M+C, this role ensures that teams are operating at world class levels and consistently innovating and improving to remain best-in-industry.
The Capabilities Strategy & Eloqua manager will:
- Foster a deep understanding of the M+C MarTech (tech stack) and how the solutions work together
- Support the Capabilities Strategy & Eloqua Dev Lead and Client-Facing Capabilities Enablement Lead to influence innovation and operationalize marketing tools and solutions for scale
- Collaborate with cross M+C stakeholders and teams on strategies for integration of systems and solutions to deliver efficiency and effectiveness
- Work to enhance end to end executional efficiency and effectiveness across the ecosystem of tools, systems, and processes
- Understand the partnership with vendors, internal experts (M+C teams and CIO, etc.) to guide conceptualizing technology requirements and workflows
- Collaborate and work closely with other M+C teams and stakeholders to proactively identify, design and deliver effective strategies for system and tool integrations while remaining flexible and agile to be responsive to changing business needs
- Execute on Eloqua roadmap initiatives and strategies while continually evaluating, identifying, innovating, and supporting improvements and enhancements
Specific to role:
- Manage and maintain project workstreams and documentation needed
- Engage with cross-M+C and other internal and external stakeholders on daily/weekly basis
- Lead discovery sessions with all stakeholders in projects
- Continue to build and refine presentation skills
- Develop and revise key documentation and deliverables, such as project charters, requirements, personas, process flows, etc. for priority initiatives (i.e., Media Relations assessment, Accenture+, etc.)
- Develop and collaborate on documentation for Eloqua capabilities, processes, initiatives, and change management related tasks
- Review, QA and provide feedback on documentation (i.e., requirements, personas, process flows, etc.) others provided
Specific to projects
Develop and revise overview, approach, implementation tactics, and end-to-end process documentation specific to Eloqua capabilities and initiatives (including but not limited to Advanced Intelligence capabilities, video capability integration (Vidyard), etc.)
Build key deliverables and documentations for Accenture+
- Collaborate with cross-Accenture and external stakeholders, including Accenture Song, to ensure Accenture+ priorities are understood and accounted for within larger .com reinvention work and that we’re not working in silos
- Collaboration with Eloqua product owner on change management documentation and approach
- Participation in Future Enterprise (SynOps) related initiatives and tasks
Qualifications
Role Specific/Priority Skills
- Cross-channel marketing experience and understanding
- Understanding and knowledge of ecosystem partners and core MarTech platforms, including Eloqua, Adobe, and Salesforce
- Knowledge and experience of process flows and methodology
- Collaborating across internal and external teams
- Self-starter with ability to work independently
- Superior time management and communication skills
- Ability to think and act tactically
- Excel at detailed-oriented, hands-on, and time-sensitive tasks
- Excellent planning and coordination across multiple competing priorities
- Precision in working in a fast-paced environment and managing multiple cross-team initiatives while consistently meeting deadlines
- Ability to communicate clearly to team members and Team Lead(s) and tailor communication style and level of detail according to audience
- General problem-solving capabilities—ability to propose solutions to identified issues
- Strong presentation skills with familiarity with best practices in storytelling and slide presentations
- Strong listening skills with ability to understand leadership needs and priorities
Role Specific Expectations
- Think analytically, and input on recommendations and strategies for marketing systems and tools (tech stack) to meet objectives
- Be growth-minded and think about the bigger picture
- Understand the overall business objectives and propose innovative solutions aligned to those objectives
- Build trusted relationships across M+C stakeholders to partner, collaborate and influence
- Listen, develop, and support requirements and plans to ensure project objectives are met per stakeholder expectations
- Be detail-oriented and process-driven focused to create agile, repeatable, and scalable frameworks to deliver results
- Work in challenging environment and a high degree of flexibility to meet stakeholder objectives
- Understand shifting business priorities and resources
- Accomplish and respect the mutually agreed-upon goals of the team
- Exhibit patience with pushback and development setbacks
- Maintain a reasonable sense of balance
- Advanced Level English
