Digital Commerce Analytics Specialist

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

Key Responsibilities

• Implement marketing tags and event tracking in Google Tag Manager. 

• Own Google Analytics 4 and Google Analytics Enhanced Ecommerce setup through GTM for website builds and migrations. 

• This role requires participation in website builds analytics implementation and migration and retainer work ongoing optimization and strategy .

• Own analytics data analysis for clients and recommend tactics for additional measurement, optimizations, and client strategy, developing slide decks and client facing reports to summarize analysis and is able to effectively present material to internal teams and external clients.

• Work directly with clients and internal strategy team to present research, reporting, and prioritization of initiatives serving as resident subject matter expert in optimization and analytics

• Analyze data to improve customer acquisition and improve customer retention packaging analysis into digestible outputs based on the needs of the project formal report PDF with notes, slide deck, Excel workbook etc .

• Extracts and analyzes data, and uses critical thinking to uncover valuable insights and propose strategic business recommendations, researching and documenting commerce benchmark data, UX trends, and new growth marketing tools useful to deliver value to clients

• Key stakeholder in Conversion Rate Optimization CRO discovery and reporting processes through tracking, analytics strategy, and articulating reasoning of recommendations

• A B testing and personalization goal setting, roadmap and strategy for clients utilizing Google Optimize, VWO, Dynamic Yield, etc

• High level of involvement in client roadmaps, working closely with agile teams, UX designers and front end developers, including collaboration with the development through integration of automated tracking strategies

• Monitor and measure ROI of all Conversion Rate Optimization priorities

• Accurately scopes work all technical outputs analysis, reports, A B tests, audit