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Digital Marketing Strategy Specialist
Heredia
Job No. 11623899
Full-time - Remote
Job Description
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
Key Responsibilities
Build content strategies and lead the strategic process through research, content creation, implementation, analysis, refinement, and optimization
Identify actionable strategic implementation of technology and partnership opportunities
Implement new form factors, platforms, and tactics to creatively and effectively to tell client stories
Work with team to develop consensus on how to reach target audiences for content amplification, and ensure content is optimized for search engines, sharing, and distribution across channels includes ongoing review of analytics for continual refinement and optimizations of strategy and deliverables
Review content and provide feedback to all contributors to ensure that content aligns to the overall campaign strategy and quality standards for client brand, voice, and messaging
Draft detailed creative briefs, including asset outlines, in alignment with the overall campaign strategy
Understand content best practices email, social, etc. and ensure adherence across deliverables
Assist in scoping, proposals, client pitches, and other activities that support new business opportunities with a data mindset that ensures we can demonstrate return on investment for all marketing efforts
Qualifications
Requirements
3 to 5 years of experience in an applicable field preferred Energy oil and gas content strategy development experience across all content types or creative directorship
Strong English Skills for Business Written and Spoken
Experience in advertising, brand, or marketing including developing content for the SMB, enterprise, consumer and vertical fields agency experience working with Energy oil and gas clients strongly preferred
Proven experience with content distribution and amplification, including a deep understanding of email, social, and paid media, with a strong understanding of marketing fundamentals segmentation, positioning, market analysis
Experience gathering qualitative and quantitative data and applying it to drive effective decision making in the content planning process
Deeply knowledgeable of service offerings and can have exploratory conversations that center on solutions and not deliverables.
Assists in identifying customer opportunities within current engagements and proactively recommends solutions that fit customer needs.
Creates strategic plans that are not reliant on existing processes, but on industry trends and specific customer scenarios.
Good client facing skills and comfort working with executives and stakeholders.
What we offer
Health and Life Insurance
Accenture days, 3 additional vacation days
On site doctor
Birthday leave
Internet reimbursement
