Analytics Lead - Marketing

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 732,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

The Analytics Lead brings in deep domain expertise, thought leadership, understanding of current and future trends of the industry and customer analytics. They manage all client-facing responsibilities and are fully accountable to ensure highest client satisfaction. They should be able to leverage experience and expertise to identify/recommend and implement business value use cases using analytics. This candidate will have led 10 -12 member teams spread across onshore and offshore locations and they will work with delivery leads, account management and operational excellence teams. 

Key Responsibilities:

• Lead strategic advanced analytics delivery and overall project leader and accountable for project management.

• Must ensure successful and timely delivery to client and accountable for enabling the client to take action on our recommendations.

• Must manage all communication with client to ensure the following:

• Deliverables and timelines are adhered as initially outlined.

• Changes to deliverables or timelines are explicitly called out and expectations managed appropriately against this.

• Client deliverable responsibilities during project are clearly understood by the client and timely follow-up by project lead is made to outline implications when not addressed.

• Provide leadership to analysts in presentation development and in client presentations or work sessions either directly through presentation or supporting analysts in this regard.

• Must serve as strong mentors to analysts in order to assist them in their roles, aid them in their analytic development, support them against their career goals.

• Lead development of best practices for the entire team in their practice area of responsibility

• Demonstrate leadership in identifying and acting on changes to practice area processes.

• Practically demonstrate integration by including the client service teams throughout the project process.

• Lead Project Plan and development of Analytics Solution and Ideation on Methodology and approach

• Excellent communication skills; ability to explain models and other statistical techniques to a non-technical audience and to be persuasive.

• Ability to effectively translate impact of analytics tools into business metrics and to communicate analytical results to cross-functional teams and clients.

• Follow multiple approaches for project execution.

• Adapt existing assets to Operations use cases.

• Explore third-party and open-source solutions for speed to execution and for specific use cases

• Engage in fundamental research to develop novel solutions.

• Leverage the vast global network of Accenture to collaborate with Accenture Tech Labs, Accenture Open Innovation and Accenture Analytics for creating solutions.

• Collaborate with other data scientists, subject matter experts, sales, and delivery teams from Accenture locations around the globe to deliver strategic advanced analytics projects from design to execution.

• Ability to leverage industry and domain knowledge to drive delivery excellence (best practices, quality principles, best-in-class technology and tools, productivity, analytics)

• Works with multiple stakeholders e.g. delivery leads, account management, clients and offshore teams

• Basic knowledge user: analytic tools such as SQL, Python & R

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