Paid Search Marketing Senior Analyst
Job Description
Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations Services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
The Paid Search Marketing Senior Analyst oversees and manages all of the Paid Search Media for clients, ensuring that campaigns are innovative, up to standard and driving bottom-line performance for the client. You will work closely with the Media team of a Premier Google Partner agency ensuring that client campaign management tasks are being followed under the direction of the Associate Media Director.
Qualifications
Key Responsabilities
Become a Stable resident expert on paid search platforms (Google Ads including Search, Performance Max, YouTube, Shopping & GDN; and Microsoft Advertising); maintain platform certifications, push for advanced strategic uses of all platform tactics and technology
Assume ownership of The Stable’s clients with the largest monthly spend
Set up targeting, build, restructure and set up campaigns in assigned product channels
Build ad copy and extensions for the campaigns
Enable machine learning (Smart Bidding), automation frameworks and scripting within channels
Provide excellent client consultation, guiding strategy calls explaining complex paid search methodologies clearly and concisely, with the ability to manage expectations and priorities
QA setup and The Stable checklists of best practices for campaigns
Pacing and monitoring of all assigned campaigns; adjust if needed to remain in budget parameters
Maintain data accuracy within The Stable reporting structures and dashboards
Monitor and adjust proactive and reactive optimizations
Bring up new campaign and tactical execution ideas and opportunities to internal client leads and Director of Client Strategy
Monitor, report and perform analysis on assigned campaigns
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
Other duties as assigned
Qualifications:
Bachelor’s degree in marketing, statistics, computer science, business or equivalent experience
Current certifications in Google Ads, Microsoft Advertising, and Google Analytics at the time of hire
2+ years of professional work experience in media, marketing or communications role, with at least 2 years experience in paid search, higher preference to previous agency experience
Proficient in using Google Ads Editor and Microsoft Advertising Editor to make account changes/optimizations
In-depth knowledge and experience with Google Analytics goal set-up, conversion tracking and reporting
Database proficiency for data entry, extraction, and report creation, as well as data analysis skill set, with an understanding of cause and effect relationships
Proactive self-starter a with problem-solving mentality in situations with limited information/data
Intellectual agility with an ever-learning mindset and superbly analytical!
Strong English Skills for Business (Written and Spoken)
