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Paid Search Marketing Senior Analyst

Heredia Job No. 11077390

Job Description

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations Services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The Paid Search Marketing Senior Analyst oversees and manages all of the Paid Search Media for clients, ensuring that campaigns are innovative, up to standard and driving bottom-line performance for the client. You will work closely with the Media team of a Premier Google Partner agency ensuring that client campaign management tasks are being followed under the direction of the Associate Media Director.


Key Responsabilities

  • Become a Stable resident expert on paid search platforms (Google Ads including Search, Performance Max, YouTube, Shopping & GDN; and Microsoft Advertising); maintain platform certifications, push for advanced strategic uses of all platform tactics and technology

  • Assume ownership of The Stable’s clients with the largest monthly spend

  • Set up targeting, build, restructure and set up campaigns in assigned product channels

  • Build ad copy and extensions for the campaigns

  • Enable machine learning (Smart Bidding), automation frameworks and scripting within channels

  • Provide excellent client consultation, guiding strategy calls explaining complex paid search methodologies clearly and concisely, with the ability to manage expectations and priorities

  • QA setup and The Stable checklists of best practices for campaigns

  • Pacing and monitoring of all assigned campaigns; adjust if needed to remain in budget parameters

  • Maintain data accuracy within The Stable reporting structures and dashboards

  • Monitor and adjust proactive and reactive optimizations

  • Bring up new campaign and tactical execution ideas and opportunities to internal client leads and Director of Client Strategy

  • Monitor, report and perform analysis on assigned campaigns

  • Creating and implementing campaign A/B test experiments to identify optimal campaign settings

  • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

  • Other duties as assigned


  • Bachelor’s degree in marketing, statistics, computer science, business or equivalent experience

  • Current certifications in Google Ads, Microsoft Advertising, and Google Analytics at the time of hire

  • 2+ years of professional work experience in media, marketing or communications role, with at least 2 years experience in paid search, higher preference to previous agency experience

  • Proficient in using Google Ads Editor and Microsoft Advertising Editor to make account changes/optimizations

  • In-depth knowledge and experience with Google Analytics goal set-up, conversion tracking and reporting

  • Database proficiency for data entry, extraction, and report creation, as well as data analysis skill set, with an understanding of cause and effect relationships

  • Proactive self-starter a with problem-solving mentality in situations with limited information/data

  • Intellectual agility with an ever-learning mindset and superbly analytical!

  • Strong English Skills for Business (Written and Spoken)

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