Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries – powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 505,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com.
The Campaign Architect will lead integrations between platforms and tools, campaign orchestration, Data model, schemas and Technical workflows within the marketing automation platform to ensure successful delivery of campaigns.
Key Responsibilities
- Collaborates and Lead Campaign platforms configuration
- Owns configuration of a new channel or Line of Business into the Campaign platforms
- Collaborates with Campaign Management to confirm feasibility from technology perspective of campaign plans and translates marketing strategy and requirements into business requirements.
- Lead the Client Data Model, schemas, technical workflows, and integrations. Responsible for guiding the Campaign Developers and Operators to accomplish their tasks in Campaign platforms
- Campaign orchestration. Provides support on delivery templates and marketing automation setup.
- Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns.
- Monitor and analyze campaign performance and develop actionable recommendations.
