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Paid Media Consultant (SEM)

Job Location: San Jose

Regional Description: Costa Rica

Job Number: 00619237


- Job description

The SEM Strategist is responsible for the day to day management of paid search campaigns.

The SEM Strategist will execute paid search strategy, continuously monitoring the account, analyzing performance, and optimizing campaigns based on performance to ensure campaign targets are met.

This position requires hands on paid search experience.

Tactical campaign development and daily execution of all paid search campaigns including daily spend monitoring, keyword, ad copy, campaign creation and development.

Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.

Hands on bid optimization and bid strategy execution to meet and exceed targets. Monitor and react to key account metrics, including but not limited to CTR, CPCs and impression share.

Critically audit and analyze performance data to make adjustments as needed.

This is a supervisorory level. Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients. Directs and manages the daily workflow of all client programs, including initiation and management of projects across departments.

Creates and executes digital account strategies and plans for each client. Understands multi channel optimization best practices and articulates knowledge and client deliverables effectively.

Provides excellent communication via phone, emails and direct contact.

Academic-Technical Degree in related field.

Excellent verbal and written communication skills for effective communication.

Advanced-Intermediate english.

At least 3 years of experience and hands on in SEM platforms and full understanding and management of at least 2 of the most important buying platforms UIs and reporting functions such as: Adwords, Bing, Kenshoo and Marin.

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