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Social Media Marketing Senior Analyst

Job Location: San Jose

Regional Description: Costa Rica

Job Number: 00619227


- Job description

The Paid Social Senior Analyst assists and develops the strategy and paid media plans, based on client KPI s. Also keep very close communications with the clients and stakeholders. RESPONSIBILITIES Evaluate communication strategies and offer suggestions to best influence paid digital forms of communication. Work closely with the rest of the Digital Team to develop and execute on strategy and paid media plans. Assist business growth efforts and provide ongoing strategic and tactical counsel to clients that maps to their specific business challenges. Use reporting and data analysis tools to produce metric reports related to the campaigns performance such as scorecards and weekly performance reports. Identify digital content gaps in paid social campaigns and report them through the proper channels. Share POV, knowledge and experience across the team through presentations and training development. Technical Knowledge 2to 5 years of experience in the strategy and execution of paid social campaigns in Business Manager, Twitter Ads, LinkedIn Ads and 3rd party tools. Microsoft Excel, Google Analytics, Adobe Analytics, JIRA, and Sharepoint.
Social Channel Manager Offshore Consultant Desired Qualifications Project management skills with an ability to drive ideas from strategy to execution Experience in social media content and channel strategies, and social best practices for the portfolio of various brands within enterprise branded social channels Ability to improve processes and partnerships with internal and external resources to provide greater efficiency in creating content and analyzing performance for social media channels and to ensure consistency and activity within each channel is maintained Expertise in analyzing social results with data and presenting learnings in a cohesive and visually compelling manner A consumer centric mindset and a desire to drive best in class experiences for internal and external customers Flexibility, the willingness to adapt to new strategic directions based on changing business priorities and comfort with ambiguity An ability to identify and manage issues and risks, proactively solve problems, and make recommendations 2 years of hands on experience building and engaging social audiences on multiple platforms using best practices while meeting the needs of the brand 2 years of experience developing social media strategies and execution plans, including testing and KPI development. Client facing experience in an agency managing client expectations and having day to day communication Ability to identify gaps and or opportunities and develop processes to improve as needed Ability to work with a virtual remote team and client Experience communicating and presenting complex information to multiple levels of the organization Experience with B2C social strategies in a regulated industry Previous experience with social media publishing tools such as Sprinklr, Salesforce, etc. Previous experience in community management reviewing and responding to consumer comments or voice of the customer feedback

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