Vodafone set ambitious goals to become an integrated digital service provider by acquiring companies in the cable and content space and further expanding its Fixed Line business. Meanwhile, the company needed to focus on shoring up its traditional mobile business against declining customer revenue and increasing service costs; market trends which were impacting the entire telecommunications industry. In 2012, Vodafone began a three-year transformational journey known as Vodafone Integrated Planning (VIP) with the objective of making analytics-driven planning and forecasting pivotal in shaping and sustaining its global business. Central to this program’s success was providing Finance stakeholders in Vodafone’s operating companies with greater resources and flexibility to respond to business scenarios and being able to forecast across multiple variables.
Accenture assessed Vodafone’s existing operating model and provided a strategy that addressed the key requirements in developing a new enterprise performance management program: agile performance management (efficient planning, reliable forecasting and agile reporting); financial value tracking (planning and execution) and flexible operations (integrated systems). Following the strategy, Accenture then designed and built a common template for financial planning and budgeting activities that was integrated in an Oracle Hyperion Planning solution. The VIP solution consisted of five distinctive enabling solutions designed to deliver deep analytical and forecasting assets to Vodafone. VIP’s featured solutions:
Bottom-Up Driver Based Planning –for running budgeting and forecasting cycles.
Customer Life-Cycle Forecasting–for planning customer base profitability through its life cycle.
Enterprise Fixed Line Business Planning –for forecasting wireline B2B segment.
Rolling Forecast –for generating monthly outlooks by trending data.
“What if” simulation console – enabling scenario based planning.