Accenture worked with one of Brazil’s largest retailers to create a five-year strategic plan and business intelligence unit to harness customer and transaction insights and help reposition the company in a rapidly evolving market. Drawing upon analytics insights the retailer has improved the return on its marketing investments, changing its marketing to focus on customers with the biggest spending power and creating new, innovative store concepts that have helped rejuvenate the retailer’s brand and boost sales.
The retailer’s new analytics capabilities will enable it to become more customer-infused, meeting the needs of existing shoppers and attracting new ones. By tapping into its customer data and attaining greater customer insight, Accenture Interactive has helped the company deliver an improved and relevant shopping experience to its customers, achieve greater market responsiveness, strengthen its brand image and make more informed business planning decisions.
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