Banco Bilbao Vizcaya Argentaria (BBVA) is a diversified financial group that offers retail banking, asset management, private banking and wholesale banking services to 35 million customers in 37 countries.
Despite its emergence as a leading Spanish financial institution, BBVA faced several challenges. BBVA found it increasingly difficult to efficiently manage resources and costs across its network. In addition, management structures and business models for the different banks were independent and often divergent. To maintain its leadership position in investment banking, BBVA recognized the need to create a single business, operating, management and systems model for its far-flung group. For help, BBVA turned to its longtime consulting partner, Accenture.