With its new digital platform, Barcelo Hotels is supporting its new brand strategy with increased traffic to cost-effective direct channel sales and a five-star customer experience. The channel integration is also helping to increase sales in strategic markets and improve its view of the customer. After the first year, Barceló increased:
Mobile traffic by 30% and the number of bookings via mobile devices by 45%
Traffic through third-party digital channels by more than 43% and the number of bookings by 23%
Incoming traffic to call centers by 19%
With its new hotel distribution digital platform, Barceló is also transforming its IT landscape to reduce costs and accelerate further investment in digital capabilities. The new site and platform give Barceló a robust foundation to apply analytics to its marketing campaigns and loyalty program, as well as scale its digital presence as the company grows.