Once confined to banners and video interstitials, todays in-app advertising has become big business, reaching billions of people each day. Creating functionality to monetize ad services is only part of the battle; sophisticated digital marketers know effective campaigns are backed by robust analytics and begin with the consumer journey in mind.
Beyond the obvious price to play as a viable advertising platform lies effectiveness, adoption, expansion and operational efficiency—factors that could either inhibit, or boost, your platform’s overall profitability.
We are marketing and ad optimization specialists, concentrating on start-ups, large-scale platforms and everything in between.
We help our platform clients create advertising programs, scale for growth, retain and attract new ad bases and accurately assess (and communicate) the ROI of paid campaign spend.
Accenture's solutions span advertising platform design, product strategy, AI-enabled technology and operations.
Specific capabilities include:
As the world's largest digital advertising agency, Accenture understands the ad buy continuum and expectations both from ad buyers and sellers. If ad revenue is a key revenue stream for your platform or you're interested in entering the market with an advertising offering, we're you're first stop.