Through our sales strategy and transformation approach, Accenture guides clients in achieving the optimal balance between the science and art of sales.
The results help companies address competitive threats and maximize profitability; accelerate desired sales competencies and behaviors; deliver world-class sales operations; and, when desired, reduce operating costs by implementing third-party sourcing strategies.
Our comprehensive approach enables sales organizations to take full advantage of leading practices and advanced technologies to:
Improve sales effectiveness, especially for complex products.
Penetrate new markets.
Expand the channel mix.
Develop value-oriented selling skills.
To bring more science to the sales process, we use standard methods, tools and fact-based approaches to identify areas for improvement. Through sales force automation technology and step-by-step operational processes, we help our clients improve each stage of the sales life cycle.
We collaborate with our clients on the art of the sales process, with a focus on cultivating and improving the talent, competence and personal strengths of each member of the sales force. Includes foundational skill building in active listening, guided discovery and relationship development—all of which are vital to differentiating a company so that it can produce better sales outcomes.