DO YOUR CUSTOMERS BUY INTO YOU?
Retail is in a state of crisis. But there is hope. The key for survival lies in defining a clear purpose for the brand – what is the role the brand plays in the lives of consumers, both practically and emotionally? In a world in which people can get any item in any way in any geography, a retailer’s purpose can no longer merely be to get products to people. Instead, they must grapple with their own unique reason for being.DOWNLOAD THE FULL ARTICLE [PDF]