Europe under-investing in eBusiness

January 14, 2019

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eBusiness strategy

The overwhelming majority of European decision-makers believe innovation is key to staying competitive—yet only 45% expect to significantly increase their level of investment in eBusiness innovation.

Key challenges include limited or disjointed insight into the customer, data privacy and security, and inflexible or complex business processes.

4 key takeaways for eBusinesses

55_%

see their eBusiness strategy as well-defined and highly effective

38_%

have a central eBusiness team which supports distributed execution

59_%

had an eBusiness strategy for over 3 years

16_%

of eBusiness leaders report directly to the CEO

Commerce and innovation investment

European decision-makers continue to see the value in new technologies, with 51% expecting to see a significant increase in their level of investment in commerce technology over the next three years.

Online sales and content performance

The majority of executives agree: quality content influences online purchases throughout the consumer journey.

Pre-/post-consumber service/support: Influence, 66%; Performance: 73%. Good pictures: Influence, 64%; Performance, 74%. Personalized experiences: Influence, 67%; Performance, 73%.

Innovation

81_%

of executives believe their eBusiness strategy must innovate at a rapid pace to maintain competitive advantage

Angelo D'Imporzano

Senior Managing Director, Lead – Consumer Industries, Europe

Angelo leads consumer goods for Accenture in Europe.

Sohel Aziz

Managing Director

Sohel helps global clients design, deliver and run the best customer experiences on the planet by leveraging creative insight, business consultancy and next generation technologies at scale.

Jim Clark

Research Lead – Global Accenture Interactive

Jim has over 15 years’ experience creating cutting edge thought leadership.

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