Full speed ahead with technology
Connect with customers digitally
of CMOs say they have an integrated end-to-end view of the consumer that serves as a single version of the truth across functions, compared to the cross-industry average of 36%.
say they are investing in platform technology to improve customer engagement across the broader organization.
believe there is additional value to be captured.
of CMOs plan to increase their investment in customer experience, while 90% plan to double down on customer data platforms.
Select the right ecosystem partners
Orient around business value
Obstacles on the road to growth
How to get started
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