The traditional supply chain model must evolve. A dynamic, sense-and-respond market and patient-centric supply chain is now needed as a core prioritized strategic capability. Rather than focusing on the traditional product “push” of supply, life sciences companies must focus on the “pull” of the needs and wants of patients and healthcare providers. The traditional linear model of a supply chain in life sciences companies today must transform to enable a “value network”—a set of chains that is patient-centric, dynamic and responsive to market demands.
Life sciences companies looking to implement a patient-centric value network should focus on several key factors and activities: