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THE NEW AGILITY:
As-a-Service Marketing that’s always ready to deliver. Just when you need it. And just-in-time.
Agility. Deployed
Just-in-time (JIT) marketing is more sensitive to where demand is and when quick action is needed. Using an as-a-Service model, companies can deploy agility, reacting quickly to an idea and an identified need.
The new marketing agility: As-a-Service Marketing from Accenture Operations
Just-in-time marketing and as-a-Service work in tandem
JIT marketing helps companies embed key capabilities into the business, so they can be leveraged and deployed in a much more real-time way. A company can always be on the lookout for consumers’ needs, make quick decisions and eliminate waste.
With an as-a-Service model, companies can work with their provider to create the campaign and content, and then build the plan to execute it. That combination enables the company to react and mobilize faster. In other words, as-a-Service is about agility, but also something more. It’s about agility deployed.
Making changes in flight
Companies can make ad hoc changes while the program is in flight—a distinctive aspect of the agility deployed through an as-a-Service model—which means benefits can be realized without having to go through a time-consuming contractual revision or re-solutioning effort. The as-a-Service, outcome-based model aligns mutual interests, focuses both parties on a common outcome and gives teams permission to make real-time adjustments to the tactics, always keeping business objectives in mind.
The value levers of
as-a-Service
Plug in
Scalable
Standardized
Consumption based
Outcome oriented
Vendor agnostic
Innovation enabled
Future protected
How to work with an
as-a-Service provider
Look for advanced capabilities, relevant experience and industry knowledge in your provider.
Anticipate market conditions that might impact expansion or contraction of required services.
Create a partnership model, sharing challenges and obstacles.
Let the provider propose the specific offerings and capabilities that can achieve your business outcomes.
Client success
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CLIENT NAME, REGION
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CLIENT NAME, REGION
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CLIENT NAME, REGION
Agility. Deployed
With an as-a-Service approach, the core client marketing team determines the desired outcomes, and the as-a-Service provider handles the execution work. It’s a way to deploy business agility. Marketing is produced just-in-time, when demand is identified and is funded based on outcomes delivered, maximizing the business impact that can be achieved.
Discuss your plans
Mark Hosbein
Global Offering Lead
Marketing Business Process Services
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