Content that clearly resonates with the consumer has the power to bring brands,
products, and services to life, and drive tangible outcomes for businesses.
Accenture’s global survey, Content: The H20 of Marketing, confirms that just like their global counterparts, the majority of marketers in Asia Pacific (APAC) are already well aware of the power of real-time, rapidly available digital content to build customer demand and lock in loyalty.
However, companies in the region still need to do some work to maximize the value of their digital content, from rethinking who owns a company’s content strategy to streamlining day-to-day operations.
DOWNLOAD CONTENT: THE H20 OF MARKETING—THE ASIA PACIFIC PERSPECTIVE [PDF]