Companies need a workforce that works smarter, faster and more productively. To achieve it they need to embed social collaborative technology deep into processes, use the technology to shape collaborative behavior, and ultimately transform the way organizations find and allocate expertise. Companies don’t need collaborative platforms that employees use to talk about their work, they need collaborative solutions that create new ways for employees to do their work.
The question for leaders is how to move from old platforms and find solutions that create new ways for employees to do their work.
Executives are sold on the need for collaboration and the value of collaboration technology: Surveys of IT and business leaders show 77 percent of decision makers are using social collaboration technologies, and 82 percent of businesses which use them want to use more of them in the future. The need is especially great in today’s enormous global organizations.
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