The 2015 Accenture Digital Consumer Survey for communications, media and technology companies was conducted online between October and November 2014, with 24,000 consumers in 24 countries: Australia, Brazil, Canada, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and the United States.
The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55 and over. The survey polled respondents about their usage, attitudes and expectations related to digital device ownership, content consumption, broadband constraints, digital trust and the Internet of Things (IoT).
Digital Acceleration
To keep up to date on the latest findings from the Digital Consumer Survey and the latest news, views and insights in the world of digital specifically curated for the communications, media and technology industries, access the Digital Acceleration site or join the conversation on Twitter: #digitalacceleration. We recommend using Chrome, Safari or Firefox for optimal performance.
Visit the Digital Acceleration site
For more information on the study, please contact: cmt-mande@accenture.com
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