Mr. Zhang Bo is driving his new car on the superhighway when its intelligent navigation system sends out a warning about an accident ahead. This immediately sets in motion the car’s interactive vehicle information system, which alerts the vehicles nearby about the current location and speed of his car so that another accident is averted. At the same time, the navigation terminal automatically sends a message to the hotel where Mr. Zhang has reserved a room that he will be delayed and updates the arrival time in the navigation system. While he waits for the traffic to clear up, Mr. Zhang completes the last chapter of his favorite audiobook selected from the car’s entertainment terminal.
This is an age of connectivity and information explosion, with various digital technologies touching almost every aspect of our life. The automobile industry is no exception to this connected world. Fuelled by the rapid development of the Internet of Things, the connected vehicle solution is developing fast. Indeed, the development of technologies for the connected vehicle is seen as critical for winning the competition in the future. But this will involve all kinds of industry players, both old and new. Unlike traditional technology upgrade that occurs from the inside to the outside, the emerging connected vehicle follows a path of development from the outside to the inside. With Big Data transforming how we live and work, it is necessary that automobile companies have an in-depth understanding of various digital forces, and employ them to reinvent and integrate themselves into the new digital ecosystem.