With nearly 3,700 properties in 70 countries, Marriott International offers global travelers hospitality choices across 18 brands. After expanding its global Web presence, Marriott recognized that being able to attract new customers and interact with them in their local language via the Web channel would be critical to drive international growth and reinforce the company’s brand in emerging markets, such as Asia.
Marriott teamed with Accenture on a globalization program to launch a series of new websites giving all Marriott customers the same rich user experience in their own local languages.
"This project has enabled Marriott to reach more potential customers and interact with them in their language of choice. With the new platform, we have developed the capabilities to deliver a comprehensive experience for our customers that goes well beyond booking a reservation. Our strategy is one that we believe will create better long-term value for our customers and Marriott."
-Mike Keppler, Senior Vice President, Global Sales, Marketing & Revenue Management Systems, Marriott International