Digital transforms business. This is increasingly apparent both in the strategies of Switzerland’s largest companies and in the Swiss economy as a whole. Swiss Growth Champions stand apart by consistently outperforming their peers—often by a wide margin. While there are several reasons for their success, findings from a recent survey conducted by Accenture and the IMD World Competitiveness Centre suggest that one of the most important factors is their willingness to embrace the opportunities that exist in today’s digital age.
Of course, those winning digital strategies differ by industry, and even by company. But the Growth Champions have this in common: A clear understanding of digital’s potential to transform value-creation strategies and business models that have not changed since the industrial age. As a result, they are generating larger proportions of sales and profits from their digital activities. What can other companies learn from their example? This report is intended to help them find out.