Programmatic services


Gain visibility across your media supply chain

Getting to transparency

Technology disruption is reshaping the media agency landscape as we know it. This is an opportunity to start doing things differently and drive serious business outcomes, but organizations are being held back by traditional models that cannot fulfill the promise of modern digital advertising.

What's more, discontent is mounting around lack of data ownership and transparency in the media supply chain and misaligned incentives.

New data-driven technologies are emerging that help advertisers see through their spend and take greater control of the media supply chain. Our transparent programmatic services cut out complexity and give control of your spend and data.

Take back control

Advertisers understand that to take control of their media supply chain they need to own their technology and data. The difficulty lies in finding a transparent partner who can aid the transformation and reveal opportunities to unlock ROI from their ad spend.

Whether an advertiser is just looking for a new agency partner or looking to transition their media buying in-house, Accenture Interactive provides programmatic services that help marketers drive value from their media dollars and build an advertising ecosystem that they can trust. 

We do this by providing integrated services to help marketers achieve greater cost transparency, take advantage of their data and design audience-driven campaigns. Our approach is unique; we don't arbitrage media and we leverage Accenture's global delivery footprint to integrate strategy, creative, data, technology and analytics together, creating superior outcomes that simply wouldn't be possible otherwise.
65%
Brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house or partially begun the process, with plans to continue further down the path.

Partners with IAB

We've partnered with the Interactive Advertising Bureau (IAB) to realize this vision of a new media model built for transparency. IAB is a trusted voice in the digital media industry and, as a strategic partner of IAB Programmatic + Data Center, we help them set priorities, strategies and deliverables for the industry's leading companies. We've also conducted joint research to explore the role that programmatic plays in the broader digital media ecosystem and how it is evolving, especially with the changing regulatory environment around data privacy.

How we help

We work side by side with our clients to help deliver hyper-relevant customer experiences.
Media strategy, planning and activation
We help advertisers run transparent and scaled paid media campaigns across search, social, video, display and more.

Ad tech implementation and support
We help advertisers and publishers deliver flawless experiences at scale and speed with the power of our global network.

Programmatic in-housing
We help advertisers develop the people, process and technology needed to take back control of their media capabilities.

Client stories

Together, we can deliver exceptional experiences with total visibility across your media supply chain.

In the spotlight

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Reinventing experiences with programmatic media
Remy Merckx, VP of Digital – Radisson Hotel Group, discusses how taking control of programmatic media is improving customer engagement.

Lessons from digital advertising

Our video series showcases the potential digital advertising pitfalls brands can experience with their customers.

News

Leading experience agency

Accenture Interactive positioned as a leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. Read more.
Go programmatic

Accenture is increasing its focus and investment in the programmatic in-housing and media planning and buying arena. Read more.
The Wall Street Journal

Scott Tieman speaks with the WSJ about Interactive's Programmatic Services unit, encompassing media planning, buying and management. Read more.

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