Experience platforms

Building and running the platforms that underpin the world’s greatest experiences.

Bringing unforgettable experiences to life

How do brands transform purpose into an extraordinary experience? They need a deep understanding of where their customers are and where their business needs to be. But that’s only part of the journey. They also have to take user insights and creative ideas and turn them into something customers can actually feel.

That’s where we come in. We build experience platforms that bring revolutionary ideas to life.

Accenture Interactive’s Experience Platforms experts work with clients and partners to design, build and run the platforms essential to delivering meaningful experiences that live at the intersection of purpose and innovation. We bring the skills needed to turn great ideas into great applications. We help build the architectures that will define the businesses of the future.

After all, an idea no one sees is just an idea. To turn it into something real, you have to build it.

That’s the art of the possible—delivered.

How we help

We define and build the applications, architectures and operating models that transform a creative vision into a tangible experience.

Sales, service, marketing and commerce solutions

Designing and implementing the technology foundation of the modern customer-centric business

Platform strategy and solution architecture

Defining the future-proofed architectures that deliver exceptional user experiences

Customer data platforms

Building the customer data systems that fuel the insight-driven intelligent enterprise

Digital product engineering and development

Designing and building software that changes the way people work and live

Customer Experience Engine (CXE)

Leveraging the latest marketing technologies to create unified experiences that span the customer journey

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What we think

Ready, reset, reinvent: the emerging trends in business, tech and design.

Consumer Pulse Survey offers insight on how brands are creating paths to success with digital advertising.

Customer experience is the growth engine of the future. Here's how CMOs need to evolve to maximize it.

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Brian Whipple guest edits The Drum

The Whipple Effect explores the intersection of purpose and innovation

Accenture Interactive global group chief executive, Brian Whipple, serves as guest editor for the March 2020 edition of The Drum magazine, which explores how brands can use technology to drive purpose fueled innovations with the power to change lives.

The issue is packed with amazing articles: Brian interviews David Droga about the role of creativity in improving people’s lives, pulls together a panel of industry power players to talk purpose and shares how his favorite organizations are using technology to change the world.


Case studies

A first-class ticket to tomorrow.


One brand, one platform, one journey.


Subway is using experience design, analytics and personalization to drive customer loyalty.

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Meet our lead

Alliances and partners

We extend our expertise and capabilities through a network of market leaders and innovators.


Accenture Interactive Named Adobe 2019 Digital Experience Solution Partner of the Year, EMEA

Award celebrates effectiveness of Accenture in leveraging Adobe Experience Cloud to deliver exceptional experiences and drive business value for clients.

Accenture Interactive named world’s largest digital network by Advertising Age for fourth consecutive year

Record revenues and continued growth continue to fuel the $8 billion agency’s mission to reinvent experiences across the globe.