What It Is

Living Businesses are companies that unlock sustained growth by continuously adapting to evolving customer needs to achieve hyper-relevance.

Why It Matters

Driving sustainable growth is at the top of every CEO’s agenda, but the path to success has shifted. Customer loyalty has been upended by new technologies. To survive in today’s world of disruption a new business strategy is required.

Where It's Going

Companies that become Living Businesses and drive hyper-relevance will benefit from sustainable growth and lasting customer loyalty as they seamlessly move from one growth opportunity to the next.

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