eBusiness strategy

French executives indicate they will ramp up investment in commerce technology in the medium-term, with anticipation that online purchases will make up more than a quarter of their sales.

Key challenges include limited or disjointed insight into the customer, data privacy and security, and inflexible or complex business processes.

4 Key takeaways for eBusinesses


see their eBusiness strategy as well-defined and highly effective


have a central team with distributed execution


had an eBusiness strategy for over 3 years


report to digital as the top line

Commerce tech investments

Forty-eight percent of decision-makers for French companies expect to see a significant increase in their level of investment in commerce technology, while 43 percent expect to significantly increase their investment in innovation in eBusiness.

Online sales and content performance

Executives found that while product reviews maintain high influence when converting customers online, quality content also performed well.

The majority of executives agree: quality content influences online purchases.



of executives believe their eBusiness strategy must innovate at a rapid pace to maintain competitive advantage

Angelo D'Imporzano​

Senior Managing Director, Lead – Consumer Industries, Europe​

Sohel Aziz

Managing Director

Jim Clark​

Research Lead – Global Accenture Interactive


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