eBusiness strategy

The overwhelming majority of European decision-makers believe innovation is key to staying competitive—yet only 45% expect to significantly increase their level of investment in eBusiness innovation.

Key challenges include limited or disjointed insight into the customer, data privacy and security, and inflexible or complex business processes.

4 key takeaways for eBusinesses


see their eBusiness strategy as well-defined and highly effective


have a central eBusiness team which supports distributed execution


had an eBusiness strategy for over 3 years


of eBusiness leaders report directly to the CEO

Commerce and innovation investment

European decision-makers continue to see the value in new technologies, with 51% expecting to see a significant increase in their level of investment in commerce technology over the next three years.

Online sales and content performance

The majority of executives agree: quality content influences online purchases throughout the consumer journey.

Pre-/post-consumber service/support: Influence, 66%; Performance: 73%. Good pictures: Influence, 64%; Performance, 74%. Personalized experiences: Influence, 67%; Performance, 73%.



of executives believe their eBusiness strategy must innovate at a rapid pace to maintain competitive advantage

Angelo D'Imporzano​

Senior Managing Director, Lead – Consumer Industries, Europe​

Sohel Aziz

Managing Director

Jim Clark​

Research Lead – Global Accenture Interactive


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