Work.Lead.Space. The mission to our Preferred Future

Taking action to build our preferred future

Reconceptualizing how we work, lead and design workspace for a brighter tomorrow was never intended to be a one-off event, but rather a continuous process of collaboration, co-creation, fine-tuning and constant progress. The time has therefore come to re-evaluate what we have achieved to date and to take stock of how far we have come.

Precisely one year on from the inaugural exercise and launch of the manifesto, we are thus reuniting the community to share, educate and inspire each other. On September 15, we will bring together selected stakeholders for a workshop in Weil am Rhein with a view to discussing each other’s experiences and identifying barriers to the speedy materialization of our common vision.

By critically analyzing what has been holding us back, by candidly acknowledging our limitations, and by diving deep into our unique and collective challenges, we will then strive to inform an active work movement that will accelerate our transition into the new world of work. Composed of captains of industry, scientists, academia, policy-makers and workers councils, this newly invigorated movement is to be launched in Hamburg in March 2022 as part of a ‘summit of great minds’ aimed at addressing all outstanding challenges.

Recap: Why we needed to rethink work

COVID-19 has changed our working life radically, offering a unique chance to completely redefine how we want to work in the future. Which skills will be obsolete, which will be more important than ever? How should the collaboration between humans and machines work? How do we lead and how do we learn? Do we still actually need office spaces or is home office sufficient? What function will our work spaces have? And: Are next-generation talents still looking for one long-term employer at all?

New work concepts are therefore needed to redefine collaboration, office spaces, hierarchy, and our understanding of leadership. Read the most important findings from our inaugural September 2020 summit in the Executive summary.

From co-creation to the future of work

Using a co-creation approach, we have designed future scenarios for the work of tomorrow and developed concrete suggestions and concepts. To this end, experts for new work, experienced managers, business thinkers, and next-generation talents have combined their knowledge and ideas.

The #preferredfuture was created step by step – in five phases, both virtually and on site. We used innovative, creative methods from art, therapy, and coaching. The goal: to think freely – without limits or restrictive preconceptions.

1. Provoking: We challenge ourselves
   "What if...?" We examined the trends in our working world and considered all the possibilities of how they could be developed further.
2. Exploring: Thinking beyond the conventional
   After an analysis, we worked out the basic principles and parameters that shape our working environment today and tomorrow.
3. Futuring: What do we want to change, what will be brand new?
   How do the parameters change? What is coming, what do we want next? In the search for answers, we drew on the ideas of the first phase.
4. Designing: Shaping future scenarios
   We sketched, questioned, and expanded on designs until compelling stories were created that motivated us to implement them.
5. Building: Co-creating our future starts tomorrow
   We have selected scenarios that we want to implement ourselves and have begun the transformation. Together we are taking steps toward the future of work.

The report

We have summarized our approach and results in this report.

Clients*, partners and experts

*Extract

A closer look