Work.Lead.Space. The mission to our Preferred Future
November 1, 2021
November 1, 2021
Reconceptualizing how we work, lead and design workspace for a brighter tomorrow was never intended to be a one-off event, but rather a continuous process of collaboration, co-creation, fine-tuning and constant progress. The time has therefore come to re-evaluate what we have achieved to date and to take stock of how far we have come.
Precisely one year on from the inaugural exercise and launch of the manifesto, we thus reunited the community to share, educate and inspire each other. On September 15, we brought together selected stakeholders for a workshop in Weil am Rhein with a view to discussing each other’s experiences and identifying barriers to the speedy materialization of our common vision.
By critically analyzing what has been holding us back, by candidly acknowledging our limitations, and by diving deep into our unique and collective challenges, we will then strive to inform an active work movement that will accelerate our transition into the new world of work. Composed of captains of industry, scientists, academia, policy-makers and workers councils, this newly invigorated movement is to be launched in Hamburg in March 2022 as part of the New Work Conference „Schichtwechsel“ aimed at addressing all outstanding challenges.
COVID-19 has changed our working life radically, offering a unique chance to completely redefine how we want to work in the future. Which skills will be obsolete, which will be more important than ever? How should the collaboration between humans and machines work? How do we lead and how do we learn? Do we still actually need office spaces or is home office sufficient? What function will our work spaces have? And: Are next-generation talents still looking for one long-term employer at all?
New work concepts are therefore needed to redefine collaboration, office spaces, hierarchy, and our understanding of leadership. Read the most important findings from our inaugural September 2020 summit in the Executive summary.
Using a co-creation approach, we have designed future scenarios for the work of tomorrow and developed concrete suggestions and concepts. To this end, experts for new work, experienced managers, business thinkers, and next-generation talents have combined their knowledge and ideas.
15
Companies from a range of industries
10
Weeks with three hybrid workshops and virtual working sessions
5
Futurizing Phases
The #preferredfuture was created step by step – in five phases, both virtually and on site. We used innovative, creative methods from art, therapy, and coaching. The goal: to think freely – without limits or restrictive preconceptions.
We have summarized our approach and results in this report.
How should we work and lead in the future? What environments do we need so that people can develop their potential? We have defined common principles.
Together with proven experts, we have analyzed current trends and ventured to make tangible predictions: Which developments are realistic?
We describe our #preferredfuture with four different future scenarios that inspire companies to take the next steps.
"We have embarked on an exciting, futurizing adventure and are now keeping in touch to build our Preferred Future together."
— SHIRLEY SHEFFER, Managing Director, Talent & Organization/Human Potential, Lead – Austria, Switzerland, Germany & Russia
Bayer
BD (Becton, Dickinson and Company)
Deka Bank
Deutsche Bundesbank
EZB
Fresenius Kabi
Henkel
Kärcher
LANXESS
MediaMarktSaturn
Nestlé
Porsche
Procter & Gamble
Siemens
Telekom
Unicredit
Vodafone
Raphael Gielgen (Vitra)
Michael Trautmann (On The Way to New Work)
Moritz Ettl (Forever Day One)
Céline Flores Willers (The People Branding Company)
Lars Gaede (Work Awesome)
*Extract
Dr. Christine Solf, Helen Clarke, Raphael Gielgen, Shirley Sheffer
Michael Liley, Shirley Sheffer und Raphael Gielgen
Dr. Christine Solf (Study Lead)
LANXESS, Henkel, and Siemens Mobility
Raphael Gielgen (Vitra) and Moritz Ettl (4ED1)
Henkel, LANXESS, and Siemens Mobility
We have brought together all the results in a report that explains the background and provides orientation.
40 minute read