Work.Lead.Space. Co-creating our Preferred Future.
November 6, 2020
In brief
In brief
- The current COVID-19 pandemic shows that virtual working is here to stay - making right now the best time to rethink the future of work.
- For ten weeks, Accenture, Vitra, external experts, and 15 selected companies have worked together to form a vision for this new future.
- The result is a manifesto for a new world of working and concrete scenarios that describe it: our #preferredfuture.
- We have summarized the results in a report that explains the background and provides context.
Why we have to rethink work
COVID-19 has changed our working life radically, offering a unique chance to completely redefine how we want to work in the future. Which skills will be obsolete, which will be more important than ever? How should the collaboration between humans and machines work? How do we lead and how do we learn? Do we still actually need office spaces or is home office sufficient? What function will our work spaces have? And: Are next-generation talents still looking for one long-term employer at all?
New work concepts are needed to redefine collaboration, office spaces, hierarchy, and our understanding of leadership. Read the most important findings in the Executive summary.
From co-creation to the future of work
Using a co-creation approach, we have designed future scenarios for the work of tomorrow and developed concrete suggestions and concepts. To this end, experts for new work, experienced managers, business thinkers, and next-generation talents have combined their knowledge and ideas.
15
Companies from a range of industries
10
Weeks with three hybrid workshops and virtual working sessions
5
Futurizing Phases
The #preferredfuture was created step by step – in five phases, both virtually and on site. We used innovative, creative methods from art, therapy, and coaching. The goal: to think freely – without limits or restrictive preconceptions.
- Provoking: We challenge ourselves
"What if...?" We examined the trends in our working world and considered all the possibilities of how they could be developed further. - Exploring: Thinking beyond the conventional
After an analysis, we worked out the basic principles and parameters that shape our working environment today and tomorrow. - Futuring: What do we want to change, what will be brand new?
How do the parameters change? What is coming, what do we want next? In the search for answers, we drew on the ideas of the first phase. - Designing: Shaping future scenarios
We sketched, questioned, and expanded on designs until compelling stories were created that motivated us to implement them. - Building: Co-creating our future starts tomorrow
We have selected scenarios that we want to implement ourselves and have begun the transformation. Together we are taking steps toward the future of work.
The report
We have summarized our approach and results in this report.
The Manifesto: This is our #preferredfuture
How should we work and lead in the future? What environments do we need so that people can develop their potential? We have defined common principles.
In detail: The expert view on Work. Lead. Space.
Together with proven experts, we have analyzed current trends and ventured to make tangible predictions: Which developments are realistic?
Scenarios: Stories of the new working world
We describe our #preferredfuture with four different future scenarios that inspire companies to take the next steps.
View All
"We have embarked on an exciting, futurizing adventure and are now keeping in touch to build our Preferred Future together."
— SHIRLEY SHEFFER, Managing Director, Talent & Organization/Human Potential, Lead – Austria, Switzerland, Germany & Russia
Clients*, partners and experts
Bayer
Deka Bank
Deutsche Bundesbank
Fresenius Kabi
Henkel
Kärcher
LANXESS
Nestlé
Procter & Gamble
Siemens
Vodafone
Raphael Gielgen (Vitra)
Michael Trautmann (On The Way to New Work)
Moritz Ettl (Forever Day One)
Céline Flores Willers (The People Branding Company)
Lars Gaede (Work Awesome)
*Extract
A closer look
Ideas and trends for Work. Lead. Space
Michael Liley, Shirley Sheffer und Raphael Gielgen
The 5 Futurizing Phases
Dr. Christine Solf (Study Lead)
Our clients' motivation and challenges
LANXESS, Henkel, and Siemens Mobility
The future of learning
Raphael Gielgen (Vitra) and Moritz Ettl (4ED1)
Our clients’ expectations
Henkel, LANXESS, and Siemens Mobility
Get the essentials
We have brought together all the results in a report that explains the background and provides orientation.
The big read
40 minute read
Work. Lead. Space. Co-creating our Preferred Future
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