Why we have to rethink work
COVID-19 has changed our working life radically, offering a unique chance to completely redefine how we want to work in the future. Which skills will be obsolete, which will be more important than ever? How should the collaboration between humans and machines work? How do we lead and how do we learn? Do we still actually need office spaces or is home office sufficient? What function will our work spaces have? And: Are next-generation talents still looking for one long-term employer at all?
New work concepts are needed to redefine collaboration, office spaces, hierarchy, and our understanding of leadership. Read the most important findings in the Executive summary.
From co-creation to the future of work
Using a co-creation approach, we have designed future scenarios for the work of tomorrow and developed concrete suggestions and concepts. To this end, experts for new work, experienced managers, business thinkers, and next-generation talents have combined their knowledge and ideas.
The #preferredfuture was created step by step – in five phases, both virtually and on site. We used innovative, creative methods from art, therapy, and coaching. The goal: to think freely – without limits or restrictive preconceptions.
- Provoking: We challenge ourselves
"What if...?" We examined the trends in our working world and considered all the possibilities of how they could be developed further.
- Exploring: Thinking beyond the conventional
After an analysis, we worked out the basic principles and parameters that shape our working environment today and tomorrow.
- Futuring: What do we want to change, what will be brand new?
How do the parameters change? What is coming, what do we want next? In the search for answers, we drew on the ideas of the first phase.
- Designing: Shaping future scenarios
We sketched, questioned, and expanded on designs until compelling stories were created that motivated us to implement them.
- Building: Co-creating our future starts tomorrow
We have selected scenarios that we want to implement ourselves and have begun the transformation. Together we are taking steps toward the future of work.
We have summarized our approach and results in this report.