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Digital Index Switzerland 2017

DIGITAL BECOMES PART OF SWISS COMPANIES’ DNA 

The Digital Index is an annual outside-in assessment of the digital transformation maturity of 100 top companies in Switzerland. Our study combines insights and actionable recommendations for Swiss companies to accelerate their digital value creation.

IN OUR 2017 REPORT, WE IDENTIFY THREE DIGITAL SEGMENTS OF SWISS COMPANIES

 
DIGITAL FOLLOWERS DIGITAL FOLLOWERS

DIGITAL
FOLLOWERS

Companies that have initiated
their digital journey, but still
lack the readiness to fully
transform.


DIGITAL FOLLOWERS

are typically companies initiating the digital journey but still lacking the readiness to fully transform. This digital profile represents the largest share of companies belonging to Travel & Transportation Services, Communications, Media & Technology, and Pharmaceuticals & Healthcare industries.

Typical characteristics:

  • Promotes existing products into digital products and services through digital platforms
  • Focuses on testing the market before overarching digitization
  • Does not consider end-to-end digitization and integration

Sample companies:

  • Axpo Holding
  • Charles Vögele Mode
  • Huber + Suhner

KEY RECOMMENDATION: IGNITE INNOVATION AND STIMULATE DIGITAL SALES

DIGITAL MAINTAINERS DIGITAL MAINTAINERS

DIGITAL
MAINTAINERS

Companies focusing on digital
asset monetization, but lacking
a continuous innovation
pipeline.


DIGITAL MAINTAINERS

are typically companies focusing on Digital asset monetization but lagging a continuous innovation pipeline. This digital profile is dominant in the Manufacturing, Pharmaceuticals and Healthcare, and Utilities industries.

Typical characteristics:

  • Has a small range of fully digitized products and works on digitizing even more products
  • Customer access channels are not channel-specific and focus on digital preferences
  • Needs to facilitate innovation with a dedicated factory or investments

Sample companies:

  • Alpiq Holding
  • APG/SAG
  • Galenica

KEY RECOMMENDATION: INVEST IN A CONTINUOUS DIGITAL INNOVATION PIPELINE

DIGITAL TRENDSETTERS DIGITAL TRENDSETTERS

DIGITAL
TRENDSETTERS

Companies focusing on digital-
led innovation with a strong
focus on planning, but lagging
in digital sales. Today's
trendsetters have been Growth
Champions in the past.*

DIGITAL TRENDSETTERS

are typically companies focusing on Digital led innovation with a strong emphasis on planning, but lagging in digital sales. Communications, Media & Technology, Consumer Goods & Services, and Chemicals & Natural Resources are the industries where this digital profile is prominent.

Typical characteristics:

  • Transforms its organizational structure and technology landscape to fit digital needs
  • Has a dedicated innovation capability to develop new trends, products and services
  • Has overarching digital marketing activities, but needs to focus on sales and monetization

Sample companies:

  • Syngenta
  • Swiss Life
  • UBS

KEY RECOMMENDATION: BRING INNOVATION FROM THE LAB TO THE MARKET

DIGITAL FOLLOWERS

are typically companies initiating the digital journey but still lacking the readiness to fully transform. This digital profile represents the largest share of companies belonging to Travel & Transportation Services, Communications, Media & Technology, and Pharmaceuticals & Healthcare industries.

Typical characteristics:

  • Promotes existing products into digital products and services through digital platforms
  • Focuses on testing the market before overarching digitization
  • Does not consider end-to-end digitization and integration

Sample companies:

  • Axpo Holding
  • Charles Vögele Mode
  • Huber + Suhner

KEY RECOMMENDATION: IGNITE INNOVATION AND STIMULATE DIGITAL SALES

DIGITAL MAINTAINERS

are typically companies focusing on Digital asset monetization but lagging a continuous innovation pipeline. This digital profile is dominant in the Manufacturing, Pharmaceuticals and Healthcare, and Utilities industries.

Typical characteristics:

  • Has a small range of fully digitized products and works on digitizing even more products
  • Customer access channels are not channel-specific and focus on digital preferences
  • Needs to facilitate innovation with a dedicated factory or investments

Sample companies:

  • Alpiq Holding
  • APG/SAG
  • Galenica

KEY RECOMMENDATION: INVEST IN A CONTINUOUS DIGITAL INNOVATION PIPELINE

DIGITAL TRENDSETTERS

are typically companies focusing on Digital led innovation with a strong emphasis on planning, but lagging in digital sales. Communications, Media & Technology, Consumer Goods & Services, and Chemicals & Natural Resources are the industries where this digital profile is prominent.

Typical characteristics:

  • Transforms its organizational structure and technology landscape to fit digital needs
  • Has a dedicated innovation capability to develop new trends, products and services
  • Has overarching digital marketing activities, but needs to focus on sales and monetization

Sample companies:

  • Syngenta
  • Swiss Life
  • UBS

KEY RECOMMENDATION: BRING INNOVATION FROM THE LAB TO THE MARKET


* According to the Accenture Top 500 Studie Switzerland 2017. More information available here.

A DEDICATED TEAM

TEAM LEADS

Emanuel Bächtiger, Henning Lebbäus, Silvestre Milia, Stefan Rustler, Jakob Schellhorn, Nishant Sinha

TEAM MEMBERS & SUPPORTERS

Luca Ambühl, Andreas Baumann, Daniel Bermejo, Astrid Böckmann, Rudra Chowdhury, Dominik Eichmann, Marie-Charlotte Gasser, Fabian Gautschi, Juergen Hannsmann, Daniel Huedig, Caroline Münch, Andras Pechy, Oliver Schmid, Adriana Supady, Melissa Willhaus, Dominik Zurbuchen

ABOUT THIS REPORT 

The Digital Index Switzerland uses the Accenture Digital Index Framework whereby all the information is compiled in Accenture’s analytical record for a cluster analysis, to derive insights on the digital maturity of the companies. These insights are complemented with tailored recommendations based on best practices of Accenture’s expertise and experience in digital transformation.

With Watson

For the very first time, the study was conducted by using Watson for crawling, analyzing and scoring more than a million data sources from the internet, to come up with an index for the progress of digitalization within Swiss industries.

A unique model for automating industry research was designed, leveraging natural language processing to understand grammar and context, semantic web crawling and machine learning capabilities. By applying this powerful new technology with a cognitive system and artificial intelligence, the digital index disrupts and digitally transforms the way research studies were done in the past.

By deploying a standardized, cognitive system backed analysis, the digital index team could significantly reduce the time required for manual research activities while at the same time improving objectiveness of the results through supporting evidence and quality of information found.

Thanks to the self-learning algorithm with Watson, the research methodology is set up for reuse at scale in other industries, countries or even completely new topics.

 

ABOUT THIS REPORT

This project leaves an unprecedented footprint around artificial intelligence and proves Accenture’s capability to successfully apply innovative technologies (artificial intelligence, machine learning) across industries.

DIGITAL INDEX INDUSTRY COMPARISON & INDUSTRY SEGMENTATION

To see the details on industries or dimensions, please use the filter function in the frame below.

 

 

DOWNLOAD THE REPORT