are typically companies initiating the digital journey but still lacking the readiness to fully transform. This digital profile represents the largest share of companies belonging to Travel & Transportation Services, Communications, Media & Technology, and Pharmaceuticals & Healthcare industries.
- Promotes existing products into digital products and services through digital platforms
- Focuses on testing the market before overarching digitization
- Does not consider end-to-end digitization and integration
- Axpo Holding
- Charles Vögele Mode
- Huber + Suhner
KEY RECOMMENDATION: IGNITE INNOVATION AND STIMULATE DIGITAL SALES