Creating content with customers in mind
Together, we determined that generating more leads meant engaging potential customers with the right content at the right moment on the right channel. So we defined and implemented a digital marketing strategy and business case from the bottom up. We built a Center of Digital Excellence to manage the bank’s marketing from end to end. And we supported a mortgage marketing campaign to push the bank’s interactions across all digital channels.
We created a content factory to generate engaging, relevant mortgage content for the bank’s website and developed a long-term strategy to boost organic web traffic using SEO-friendly content and keywords. We enhanced website performance and reputation by placing content driving to the mortgage landing page on relevant sites, and by making sure that the site itself wasn’t being penalized in Google searches due to technical issues or poor experience.