We live in a world where customer expectations are constantly evolving. They demand curated experiences, seamless interaction and immediate satisfaction. With more information than ever at their fingertips, they also have more control of when, where and how they interact with brands.
Seventy-three percent of Chief Executive Officers know products, services and experiences should be more meaningful to their customers. But only 22 percent of consumers say that companies actually tailor their experiences based on a deep understanding of customer needs, preferences and past interactions.*
So, what does it take to win over these empowered customers to drive engagement and new sources of enterprise growth? Enter a disruptive era of hyper-relevance, where products and services are evolving in real time to adapt to customer needs and preferences.
To decode the new, business executives need to re-think their marketing, sales and customer service strategies to improve the customer and partner experience. Using the right mix of technologies, they can optimize processes and operations and unleash new levels of connectivity, engagement and relevance.
