B2B: Driving new growth in the communications industry
The connected world and 5G rollout are creating radical opportunities for Communications Service Providers, particularly in the B2B space. There will be a breadth of new potential, particularly for the supply chain. Now is the time for CSPs to use this to their advantage, making the most of their trusted customer relationships and connectivity bases.
To compete, CSPs will need to broaden their current strategies and invest in transformation, scaling new business models and creating new opportunities in the B2B business. Driving return on investments in new B2B services also requires a complete transformation of business and operating models.
But CSPs aren’t the only companies with their eyes on this prize. OTT players are seizing new opportunities. Amazon, Google and Microsoft are examples of companies leading the way as revenue growth leaders, recording B2B growth rates of over 40%.
Disruption, it comes as standard
Our Disruptability Index research confirms that disruption is now the norm in the Communications industry. Unlike other sectors, Communication companies are also the purveyors of disruption, as they provide the networks and technologies over which change happens.
3269 companies were analyzed across 20 industries and 98 industry segments, looking at 15 factors that gauge and contextualize both the current levels and susceptibility of future disruption. Disruption is manageable, but for companies to see improvement, they require constant reinvention.
Rewrite your network DNA
To beat the disruptors and capture the business opportunities for themselves, changing operating models will be as essential as choice of technologies. It requires a strong vision but also the foresight to monetize future investments. Ensuring that a strong vision becomes a strong reality.
In a world of connected industries, tradeable assets will be created by the knowledge of the behaviors and needs of the connected objects. In combination with communications companies’ unique assets, opens an opportunity for an ecosystem play where the communications company can be an orchestrator of these transactions. This leads to a business model where monetization is based on service and transaction, not on consumption of voice minutes or bytes.