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Digital consumer trends - Accenture

Read Accenture research on digital consumer trends and communications services expectations amongst young consumers.


Today's digital consumer trends are forcing communications operators to meet new communications services expectations while grasping changing consumer preference.

Trends—Younger Telco Consumers, Bigger Telco Challenges

With traditional cable/satellite revenues seemingly at risk from digital OTT services, Accenture asked North American consumers what they expect from their operators—and found some surprises.