In New York City’s Times Square there are more screens, streaming more video content, for more companies and advertisers, than anywhere in the world. Video content is the most demanding content for network.
Networks are no longer connected wires and switches. Networks are computers with software that do all the work. These networks must cope with the magnitude of video content that customers demand at speed and scale. It’s the software that becomes what makes—or doesn’t make—an enjoyable, seamless, smooth, interactive customer experience.
Jean-Laurent Poitou, global management consulting lead for Accenture Communications, Media & Technology (CMT), explores how the endless network of screens is informing the growth of today’s high-volume digital networks.
To learn more about Accenture CMT’s Consulting To Go, visit www.accenture.com/consultingtogo.