Public transport operators and government authorities in emerging ASEAN countries face many challenges in providing public transport services for commuters. These include improving the transport infrastructure and reliability of services, while boosting commuter satisfaction.
Creating an effective public transport network does not always require adding more trains or buses, or building new infrastructure. So how can they overcome the challenges and deliver high-quality public transport services?
The answer lies in considering how technology can be used to effectively balance supply and demand using existing resources, in an environment where commuters’ needs and transport conditions can change by the minute.
This requires intelligent platforms that make the appropriate connections between traffic conditions, consumer preferences and fleet capacity, and deliver customized options to commuters’ smartphones and other mobile devices.
There are a number of solutions in the market, including location-based, real-time systems that integrate commuters, transport operators and authorities. But few cities are identical in their needs, and authorities or operators cannot simply implement off-the-shelf solutions.
Instead, intelligent platforms must be customized to the needs of each individual city, and have the functionality and flexibility needed to transform public transport networks.