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Foodservice

The innovation kitchen for Consumer Goods

WHY FOODSERVICES?

CONSUMER GOODS CEOS ARE CHASING THAT SECRET SAUCE: DISRUPTIVE GROWTH.

The issue at hand is that even when their teams create disruptive growth,it becomes simply “growth” over time, as the disruptive effect fades. And the cycle begins again.


VIEW THE REPORT [PDF]

SIX ADVANTAGES

Time-pressed consumers are redefining how and where they dine. They spend over 50 cents of every food dollar in foodservice approximately $731B annually in dining out.

This any time anywhere reality presents savvy consumer goods companies with an opportunity to capitalize on this trend to drive growth.
  1. Longer term strategic partnerships versus more tactical relationships in Retail

  2. Quicker and less costly test markets with instant results

  3. More intimate experience for the consumer

  4. Growth engine as center store stagnates and food away from home grows

  5. Reliable velocity and a dependable business

  6. The source of innovative new concepts and trends

7 STEPS TO GETTING THE MOST OUT OF FOODSERVICE

As consumer packaged goods companies search for new sources of innovative growth, foodservice should play increasingly on their radar. Given the change in consumer buying and eating habits, catering to a desire for restaurant-quality food with the convenience of at-home dining only makes sense.

Prepared foods are here to stay and a burgeoning area of growth. Designed correctly, CPG companies use their innovative foodservice ideas to drive trends, rather than as just an add-on to a staid stable of products.



Work with foodservice operators to reconnect with the consumer, understanding trends consumer are following…or rejecting

Work with foodservice operators to reconnect with the consumer, understanding trends consumer are following…or rejecting.


Brand impressions translate across channels, is your innovation team segregated between channels?

Brand impressions translate across channels, is your innovation team segregated between channels?


Consumers want to engage anytime anywhere, make foodservice an integral part of your omnichannel strategy.

Consumers want to engage anytime anywhere, make foodservice an integral part of your omnichannel strategy.


Redesign your route to market at retailers to include foodservice team members – they are the voice of the consumer.

Redesign your route to market at retailers to include foodservice team members – they are the voice of the consumer.


Consumers are talking about your brands, whether as an experience dining out or through retail, begin a dialog across digital channels.

Consumers are talking about your brands, whether as an experience dining out or through retail, begin a dialog across digital channels.


Use a single CRM platform—a single version of the truth.

Use a single CRM platform—a single version of the truth.


Use a single CRM platform—a single version of the truth.

Connect the dots across channels and deliver actionable insights.

HIGHLIGHTS