Telecom retail stores have driven communication service provider (CSP) company growth for years. In fact, they’ve driven more consumer wireless acquisition and renewals than any other channel.
But that was yesterday.
Success no longer means stores’ major function is to compete for the highest sales. Rather, local store footprints should vary.
Some may need to offer consumers the latest products. Others may be kiosks, where customers pick up or drop off a device. Others may be self-service outlets. And some will need to offer all of this.
Stores need to be part of a network of customer channels, each underpinned by digital technology.
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