Accenture transformers: Delivering from a 360° perspective
Christine Duque discusses how storytelling and customer-centric marketing can transform your financial services business.
Distribution and Marketing Services
With digital technologies disrupting business across industries, the customer experience is key. Marketing must be grounded in the human experience to reach consumers. Hear Christine Duque’s perspective below.
Delivering experiences that reach the customer
Accenture consultants help our clients meet the digital disruption challenge by creating engaging experiences that connect with their customers.
The right solution, no matter the challenge
Accenture consultants combine marketing expertise, deep customer insights and personal drive to deliver creative solutions to address our clients’ problems.
The art of telling your story
Our consultants take pride in employing their digital expertise and communication knowhow to help clients deliver a distinguished message to their target audiences.
As an operatic vocal performer, I was trained to connect and move audiences emotionally while disappearing into a character. This is very much like my role as a global marketing strategist. I work as a storyteller too, connecting brands with highly targeted demographic groups through an emotional experience.
Explore how digital technology has shaped client expectations, what that means for the client-advisor relationship and how traditional wealth management firms can thrive in this brave new digital world.