Accenture transformers: Delivering from a 360° perspective
Christine Duque discusses how storytelling and customer-centric marketing can transform your financial services business.
Distribution and Marketing Services
With digital technologies disrupting business across industries, the customer experience is key. Marketing must be grounded in the human experience to reach consumers. Hear Christine Duque’s perspective below.
As an operatic vocal performer, I was trained to connect and move audiences emotionally while disappearing into a character. This is very much like my role as a global marketing strategist. I work as a storyteller too, connecting brands with highly targeted demographic groups through an emotional experience.
Explore how digital technology has shaped client expectations, what that means for the client-advisor relationship and how traditional wealth management firms can thrive in this brave new digital world.