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Customer Analytics Lead

multiple locations +view all Job No. r00255748 Full-time - Hybrid

Job Description

Who We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

 
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

The Work:

  • Lead the end-to-end delivery of Customer Analytics projects to help clients experiment and drive value with innovative customer analytics solutions.

  • Spearhead the hands-on execution of data analysis and analytical measurements to craft compelling customer insights with actionable recommendations to senior client audiences.

  • Serve as the client’s trusted advisor to champion thought leadership content and points-of-views on latest industry trends and advancements within customer analytics, data and AI.

  • Drive relationships with customer analytics stakeholder teams (e.g. marketing, sales, service, commerce, etc.) to drive the business adoption and value realization of relevant customer data analytic products.

  • Help drive ongoing business development efforts as a Customer Analytics SME, including proposal writing, solutioning and presentation to win engagements for Accenture Song.

  • Develop and enhance internal assets, strengthen go-to-market offerings, and serve as a mentor to help upskill junior colleagues to grow the practice.

  • In your role as Lead, you'll lead transformative projects to enhance customer data analytics capabilities for our clients. The skills required to have in this position are the following:

Qualifications

Here’s What You’ll Need:

  • 10+ years of experience in designing, building, and driving adoption of customer analytics solutions across technical and strategic functions.

  • 5+ years of experience in architecting and building data analytics and AI products hosted on PaaS (Azure, GCP, Azure, Databricks) and SaaS (Adobe CJA, Google Analytics, Tableau, etc.) services.

  • 4+ years of experience in a people-manager role to deliver complex solutions for executive stakeholders.

  • Established track record of leading business proposals and business development activities to present to senior leadership and executive audiences. 

  • Proven ability for ideating personalization strategies and implementing them across marketing, sales and / or customer service functions.

  • Demonstrated experience with evaluating marketing and sales effectiveness through techniques such as market mix modeling, incrementality studies, and multi-touch attribution.

  • Excellent communication skills and experience in translating complex data / analytical concepts into compelling stories to senior stakeholders.

  • Experience in growing an internal customer analytics team and serving as a career mentor for junior team members.

  • Experience performing advanced analytics on variety of customer data sources (e.g. digital analytics, digital marketing & advertising, ecommerce, contact center, sales, etc.).

  • English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

  • A minimum of a high school diploma or GED is required for this position

Bonus Points If:

  • Experience with client-facing projects ideally in consulting, agency or other business-related services. 

  • Advanced experience with data analytics tools / languages such as SQL, Python.

  • Advanced experience with business & analytics platforms such as PowerBI, Looker and Tableau.

  • Certifications related to data & ai services on Azure, GCP, AWS and Databricks, as well as Adobe, Google and Salesforce.

  • Advanced experience with architecting and implementing large language model (LLM) based applications to generate solutions across different mediums (e.g. text, image, video, etc.) and with programmatic tooling (e.g. OpenAI, LangChain, Gemini, Cohere, etc.).

  • Experience with Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) (Salesforce CDP, Adobe AEP / RTCDP, Tealium, Lytics, ActionIQ, or similar).

  • Previous presentation experiences at leading industry conferences and publications within the areas of customer analytics, data and AI.

  • Proficiency in utilizing Customer Relationship Management (CRM) systems to manage and analyze customer interactions and data throughout the customer lifecycle.

  • Experience in implementing various theoretical data science concepts in practice for previous projects (e.g., time series analysis, anomaly detection, sampling, NLP, deep learning, computer vision, etc.) problems and drive data-driven decision-making.

  • Experience with architecting data solutions in the cloud, and integrating automated data insights with downstream systems in production.

  • Experience with digital analytics implementation and tagging for web, paid media, and 3rd party applications.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.

Information on benefits is here.

Role Location                                    Annual Salary Range

British Columbia                             $91,400 to $220,400

Locations

Alberta - Calgary, British Columbia - Vancouver, Ontario - Ottawa, Ontario - Toronto, Quebec - Montreal

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