Job Description
We are
Accenture Interactive—a
new breed of agency that’s all about the Experience. For us, customer
experience is not an add-on; it’s foundational to who we are and how we empower
our clients. As the world’s largest, most disruptive agency, we drive lasting
growth for clients by helping them design, build, and run meaningful
experiences that make people’s lives better, more productive, and more
meaningful. We do this in three ways: by transforming organizations through
standout products and services; by building and delivering award-winning
campaigns so brands can engage and communicate creatively with customers at
scale; and by using our top-notch skills to pilot, integrate, scale, and run
the platforms that underpin the world’s greatest experiences. Visit us here to
learn more about what makes us the Experience Agency.
Job Summary
There will never be a typical day at Accenture Interactive, but that’s why
people love it here. The opportunities to make a difference while working on
exciting client initiatives are limitless in this ever-changing space. Here’s a
snapshot of your responsibilities:
Delivery
- Plan, develop and implement
strategic development for SEO campaigns, starting from kick-off and
extending thru post-launch and analysis stages.
- Defining and building keyword
lists based on clients’ objectives and market opportunity, using a mix of
proprietary tools, analytics data, and PPC data.
- Performing keywords research to
identify gaps and new opportunities, preparing and executing on-page
optimization strategies and content briefs to achieve organic visibility
for our clients.
- Prepare website technical
audits to identify areas of concerns, prioritize of action items and
produce user stories for development sprints.
- Reviewing website server logs,
crawl reports, and analytics reports to come up with strategies to improve
crawl budget and indexation
- Reviewing web analytics data to
provide feedback to our internal team on performance, and to analyze
visitor behavior and trends to come up with next steps
- Stay on top of latest search
marketing trends, share findings and resources to help team and management
consistently remain updated on high paced developing digital
world
- Work with the Accenture digital
SEO team to help elevate client expectations and share insights and
knowledge
- Collaborate with internal and
client teams to achieve/over-achieve set goals and objectives
- Help innovate and develop
client search marketing strategy
- Utilize media research tools
(SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling
the story for the client
- Work with Product Managers, UX,
Content, and Web Developers to champion and adhere to all SEO best
practices
- Organize and participate in
client presentations and decks delivering reporting of account
performance, providing insightful analysis/trends, recommendations and
opportunities to meet goals and KPI’s
- Consistently seek and share
with the team innovative ways to help elevate client expectations and
goals
- Proactively manage client
accounts across multi platforms and channels, anticipate issues and
develop solution focused recommendations
Qualifications
Basic Qualifications
- Minimum of Bachelor's degree, or equivalent in
marketing, economics, or technical specialty
- 2+ years of experience in digital marketing
- 2+ years of hands on SEO with enterprise clients
- 2+ years of experience in a similar SEO and Analytics
role
- Excellent communication, relationship building and
presentation skills
- Advanced skills in Excel, Word and PowerPoint skills
- A curious and innovative mind to help initiate, lead
and manage SEO accounts
- Ability to work in a fast paced and demanding
environment as well as to balance several clients needs simultaneously
- Experience with enterprise level SEO tools (ex:
Deepcrawl, Conductor, brightedge etc.) is an asset
- Experience with agile methodology, user story
production and sprints.
- Experience with location management platforms like Yext
Set Yourself Apart:
- Strong project management skills and ability to manage
multiple responsibilities in a fast-paced environment
- Strong client relationship skills and ability to manage
multiple responsibilities in a fast-paced environment
- Passionate about SEO, data, analytics and technology
- Previous experience managing large SEO accounts at a
search marketing agency
- Strong networking skills both internally and with
client and vendor relationships
- Ability to take complex solutions and make them simple
to explain and digest
- Team Player – a positive attitude to help build a good
relationship with teammates and to help client growth
collaboratively
Professional Skill Requirements
- Proven ability to work creatively and analytically in a
problem-solving environment
- Desire to work in a data driven environment
- Excellent communication (written and oral) and
interpersonal skills
- Ability to take complex solutions and make them simple
to explain and digest
TRAVEL: It is currently our objective to assign our people to
work near where they live. However, given the nature of our business and our
need to serve our clients our employees must be available to travel when
needed.
Our Commitment to Inclusion & Diversity
At Accenture, inclusion and diversity are fundamental to our culture and
embedded in our core values. We are committed to creating a workforce where our
people can feel comfortable, be themselves and contribute. Like Canada itself,
Accenture employees represent a tremendous variety of cultures, ethnicities,
beliefs, backgrounds and languages. We offer an inclusive environment
regardless of personal characteristics such as ethnicity, religion, gender,
sexual orientation, gender identity or expression, age or disability.
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons
with disabilities or religious observances, including reasonable accommodation
when needed. If you are hired by Accenture and require accommodation to perform
the essential functions of your role, you will be asked to participate in our
reasonable accommodation process. Accommodations made to facilitate the
recruiting process are not a guarantee of future or continued accommodations
once hired.
If you would like to be considered for employment opportunities with Accenture
and have accommodation needs for a disability or religious observance, please
call us toll free at 1 (877) 889-9009, send us an email or speak with your
recruiter.
Other Employment Statements
Job candidates are not required to disclose any offence for which a pardon has
been granted.
Equal Employment Opportunity Statement, Requesting an Accommodation, and Other Employment Statements
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email.
Other Employment Statements
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
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