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Personalization Consultant

Job Location: Ontario - Toronto

Regional Description: Canada

Job Number: 00539110


- Job description

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at 

Accenture Interactive
Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Job Summary
There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:


  • Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities
  • Create content scoring to inform digital profiling for marketing automation
  • Deploy digital analytics platforms (Sitecore, Google Analytics Premium, etc.) across digital properties including mobile web and apps.
  • Develop measurement strategies and perform analysis for Client reporting
  • Manage and deploy tagging for digital analytics, paid media, and 3rd party applications
  • Analyze, interpret and visualize complex data to provide meaning and recommendations for optimization

Basic Qualifications
Minimum of 2 years of experience in digital marketing and / or digital analytics
Minimum of 2 years of experience in leveraging Sitecore marketing and engagement plan capabilities 
Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty

Advanced Qualifications
Technical understanding of how digital analytics and tag management solutions are deployed
Ability to complete complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization
Knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc.)

Set Yourself Apart
Experience with client-facing projects ideally in consulting, agency or other business-related services
Experience driving personalized engagement marketing programs to drive outcome-based results
Experience with attribution modeling and software (e.g., Attribution 360, VisualIQ)
Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)
Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Qlik, TIBCO/Spotfire, etc.)
Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX
Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)

Professional Skill Requirements
Proven ability to work creatively and analytically in a problem-solving environment
Strong attention to detail
Desire to work in an information systems environment
Excellent communication (written and oral) and interpersonal skills
Ability to take complex solutions and make them simple to explain and digest

Accenture does not discriminate on the basis of race, religion, color, sex, age, non-disqualifying physical or mental disability, national origin, sexual orientation, gender identity or expression, or any other basis covered by local law.   Accenture is committed to providing employment opportunities to current or former members of the armed forces.
We are committed to employment equity. We encourage all people, including women, visible minorities, persons with disabilities and persons of aboriginal descent to apply.
It is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve our clients our employees must be available to travel when needed.

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