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Why purpose is the #1 thing marketers need—and how to get it

Nearly 70% of marketing executives say that the past year has had their employees feeling completely spent. Accenture discusses how to address this.

Fjord Trends 2022: Me, myself, my stuff and the metaverse

February 14, 2022

Accenture discusses how our relationships with ourselves, the people around us, our employers and the brands we like have changed over the past couple of years.

A new day for Marketing Mix Modeling

December 9, 2021

Changes in online data collection have shaken the advertising measurement world. Here’s how Marketing Mix Modeling can keep brands standing on both feet.

Ready or not: why marketing innovation starts with decluttering operations

December 9, 2021

Accenture explains why marketing organizations must innovate to design meaningful and relevant customer journeys. Read more.

The CXO title may be temporary, but the role will be permanent

October 28, 2021

Accenture's Olof Schybergson explains why every business must find a way of fulfilling CXO’s responsibilities by whatever title they feel suitable. Read more.

Decoded: “the cookieless future”

October 18, 2021

Accenture discusses how the digital landscape is shifting under increasing consumer and government scrutiny of data and privacy issues. Read more.

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Our thought leaders

Tanarra Schneider

Managing Director and Fjord Central Regional Director

Tanarra leads Fjord's teams in Chicago and Austin to transform the intersection between design and business.

Rori Duboff

Managing Director – Strategy & Innovation, Accenture Song

Rori focuses on strategically applying new immersive technologies (VR/AR/MR) to shape brands, businesses and experiences.

Jon Wilkins

Global Managing Director – Creative Council, Accenture Song

Scott Tieman

Programmatic Services Lead – Global

Scott and his global team enable brands to serve customers through data-driven, personalized experiences that perform at scale and speed.

Jason Chau

Lead Accenture Interactive, Asia and Lead – Digital Marketplace Services, Accenture Interactive, Growth Markets

Jason Michaels

Managing Director – Song

With 20+ years of experience, Jason solves for digital transformation, customer experience marketing and integrated marketing.

Heather Hildebrand

Managing Director & Consumer Business Lead – Accenture Interactive

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