Marketing Disrupted: Guest speaker

Sara Clodman is a mediator and public affairs executive with more than 25 years of experience. She has a deep understanding of business and communications strategy and execution, stakeholder relations and change management. At the CMA, she directs all public affairs functions—government relations, media relations, corporate communications and reputation management. She interacts with the marketing profession’s thought leaders to provide strategic insights and tools for Canadian marketers, guides the development of CMA positions on public policy issues and oversees research planning and projects. Sara has an MBA in finance and is on the board of the Digital Advertising Alliance of Canada.

Episode

Sara Clodman discusses finding the balance between better understanding consumers' desires and keeping their information secure.

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