Marketing Disrupted: Guest speaker

Éloïse Gratton is recognized internationally as a pioneer in the field of privacy. She offers strategic advice relating to best business practices relevant to the monetization of big data and the use of artificial intelligence, in addition to providing support in crisis management situations (e.g. security breaches, privacy commissioners’ investigations, class actions) both nationally and internationally. Éloïse’s publications are consulted in Canada and abroad, used in law courses and cited in academic journals, as well as in landmark privacy decisions by the Supreme Court of Canada.

Episode

Does Google have too much information? Amber and Brent talk to Éloïse Gratton about how marketers can walk the line between innovation and privacy.

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