Marketing disrupted: Guest speaker

Diana Helander currently leads marketing for Twitter's Developer Platform, which works with developers and enterprise solution providers. Twitter APIs support a wide array of third-party solutions that help businesses and researchers tap into the vibrant, public conversation on Twitter. Previously, Diana led product and content marketing at two startups (Revinate and Lithium Technologies) and held various positions at Adobe, including leading go-to-market strategy and delivery for gaming, Flash and Acrobat, as well as business development for enterprise solutions for financial services and manufacturing.

Episode

Our hosts talk to Diana Helander about enhancing customer engagement on social media and how Twitter can help marketers solve problems in real time.

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